Configuration and Settings

 

 

Sender emails

The sender is “who” is sending emails to your subscribers. Usually, the best choice is to use an email address from your domain with a real mailbox behind it.

 

Rate limiting

By enabling this option, you can set the maximum number of emails sent over a defined period of time. 

That feature saves you from hiting the provider limits and deliver newsletter emails at fixed speed .

Splitting a newsletter into several batches to send over a longer period of time to avoid heavy data traffic issues.

This is important in terms of deliverability because, if the newsletter is too heavy, there is a higher chance to get blocks form ISPs (Internet service providers).

 

 

Unconfirmed subscriptions lifetime

Newsletter keeps track of subscriptions by storing a timestamp. This date and time are then used to compute the inactive subscribers when no subscriptions confirmation are seen for a period of time. We completely delete those subscribers from your database.

This is a standard practice to avoid hard bounces (invalid or unused addresses) and spam complaints to preserve your reputation as a sender.